The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Byjus The Learning App has an experience of about 140 years, allowing company to better carry out, in different scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Market.
• Byjus The Learning App has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of infant foods, pet food, confectionary products, beverages and so on. Famous brand names of Byjus The Learning App consist of; Maggi, Kit-Kat, Nescafe, and so on
• Byjus The Learning App has large quantity of costs on R&D as compare to its competitors, making the business to release more innovative and nutritious items. This development provides the business a high competitive position in long run.
• After adopting its NHW Technique, the company has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Byjus The Learning App.
• Byjus The Learning App is a well-known brand name with high customer's commitment and brand name recall. This brand commitment of consumers increases the opportunities of easy market adoption of different new brands of Byjus The Learning App.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can give a negative signal to Byjus The Learning App customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to change the understanding of individuals ab out Byjus The Learning App as a company selling healthy and nutritious products.
Opportunities
• Introducing more health related products enables the business to catch the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. Broadening the market towards establishing countries can increase the Byjus The Learning App organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Byjus The Learning App consumers. Instructors can suggest their trainees to acquire Byjus The Learning App items.
Threats
• Economic instability in nations, which are the prospective markets for Byjus The Learning App, can develop numerous problems for Byjus The Learning App.
• Shifting of products from regular to healthier, leads to additional costs and can lead to decrease company's earnings margins.
• As Byjus The Learning App has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
