With the deep analysis of the above alternatives, it is recommended that the company ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present new and innovative items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share prices as well, as financiers are willing to invest more in business with considerable R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Method can be carried out effectively by developing specific short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Byjus The Learning App ought to perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate the majority of its revenue.
• Analyze the current target audience along with the market sector which is not include in the business's circle.
• Analyze the current financial data to determine the quantity that ought to be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to deal with. Acquire most beneficial organizations with a strong dedication to health, to develop the client's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Byjus The Learning App values and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste factor, as the base for the Byjus The Learning App as a company producing healthy items has been constructed under midterm strategy and now the business could move towards taste factor too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
