The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Byd Company Ltd has an experience of about 140 years, enabling business to better carry out, in various circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• Byd Company Ltd has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of child foods, animal food, confectionary items, drinks etc. Famous brands of Byd Company Ltd include; Maggi, Kit-Kat, Nescafe, and so on
• Byd Company Ltd has big quantity of spending on R&D as compare to its competitors, making the business to launch more ingenious and healthy items. This development offers the business a high competitive position in long term.
• After embracing its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales development and improve market position of Byd Company Ltd.
• Byd Company Ltd is a popular brand with high customer's loyalty and brand name recall. This brand commitment of consumers increases the chances of simple market adoption of different brand-new brand names of Byd Company Ltd.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can provide a negative signal to Byd Company Ltd customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are quite various. It will take long to change the perception of individuals ab out Byd Company Ltd as a company selling healthy and nutritious products.
Opportunities
• Presenting more health related products makes it possible for the company to record the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets on the planet. Thus broadening the market towards developing countries can increase the Byd Company Ltd business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Byd Company Ltd customers. Instructors can advise their students to acquire Byd Company Ltd products.
Threats
• Financial instability in nations, which are the prospective markets for Byd Company Ltd, can produce several concerns for Byd Company Ltd.
• Shifting of products from typical to healthier, results in extra costs and can cause decrease company's revenue margins.
• As Byd Company Ltd has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
