With the deep analysis of the above alternatives, it is suggested that the business must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only introduce new and innovative products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs as well, as investors want to invest more in business with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be implemented efficiently by establishing certain short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Byd Company Ltd should perform different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce most of its earnings.
• Examine the present target audience as well as the market section which is not include in the business's circle.
• Analyze the present financial information to determine the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to understand that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has potential experience to handle. Get most favorable companies with a strong dedication to health, to construct the customer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Byd Company Ltd values and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Byd Company Ltd as a company producing healthy products has been developed under midterm plan and now the company might move towards taste factor as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
