With the deep analysis of the above alternatives, it is suggested that the company needs to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and innovative products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share prices also, as investors are willing to invest more in companies with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by developing specific short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy By The Sea Biscuit Company A Decision In New Venture Analysis ought to carry out different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create most of its profits.
• Analyze the present target audience as well as the marketplace section which is not consist of in the business's circle.
• Examine the current financial information to measure the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to know that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to handle. Get most beneficial companies with a strong dedication to health, to build the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about By The Sea Biscuit Company A Decision In New Venture Analysis worths and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste factor, as the base for the By The Sea Biscuit Company A Decision In New Venture Analysis as a business producing healthy products has been developed under midterm strategy and now the business might move towards taste element also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
