The VRIO analysis of Brentwood Associates Exiting Zoes Kitchen Company is a broad range analysis offering the company with a possibility to acquire a feasible competitive benefit versus its competitors in the food and beverage industry, summed up in Exhibit I.
Valuable
The resources used by the Brentwood Associates Exiting Zoes Kitchen business are valuable for the company or not. Such as the resources like financing, human resources, management of operations and professionals in marketing. This are a few of the essential valuable elements of for the recognition of competitive advantage.
Rare
The valuable resources utilized by Brentwood Associates Exiting Zoes Kitchen are even uncommon or costly. If these resources are commonly found that it would be much easier for the competitors and the new rivals in the industry to easily move in competitors.
Imitation
The replica process is costly for the rivals of Brentwood Associates Exiting Zoes Kitchen Company. Nevertheless, it can be done only in 2 different techniques i.e. item duplication which is produced and made by Brentwood Associates Exiting Zoes Kitchen Company and introducing of the replacement of the items with switching expense. This increases the hazard of disturbance to the current structure of the market.
Organization
This component of VRIO analysis deals with the compatibility of the business to place in the market making efficient usage of its valuable resources which are hard to mimic. Frequently, the advancement of management is completely dependent on the firm's execution technique and group. Thus, this polishes the skills of the company by time based upon the choices made by company for the progression of its strategic capitals.
Exhibit I: VRIO Analysis
