The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Brentwood Associates Exiting Zoes Kitchen has an experience of about 140 years, enabling company to better carry out, in various circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Brentwood Associates Exiting Zoes Kitchen has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Brentwood Associates Exiting Zoes Kitchen consist of; Maggi, Kit-Kat, Nescafe, etc.
• Brentwood Associates Exiting Zoes Kitchen has large amount quantity spending on R&D as compare to its competitorsRivals making the company business launch introduce innovative ingenious nutritious healthyItems
• After embracing its NHW Strategy, the company has actually done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Brentwood Associates Exiting Zoes Kitchen.
• Brentwood Associates Exiting Zoes Kitchen is a well-known brand name with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the opportunities of simple market adoption of various new brand names of Brentwood Associates Exiting Zoes Kitchen.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can offer an unfavorable signal to Brentwood Associates Exiting Zoes Kitchen clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite various. It will take long to alter the perception of individuals ab out Brentwood Associates Exiting Zoes Kitchen as a company selling healthy and healthy items.
Opportunities
• Introducing more health associated items makes it possible for the company to record the market in which customers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Hence broadening the marketplace towards developing nations can improve the Brentwood Associates Exiting Zoes Kitchen service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Brentwood Associates Exiting Zoes Kitchen customers. For instance, instructors can recommend their students to buy Brentwood Associates Exiting Zoes Kitchen products.
Threats
• Financial instability in countries, which are the possible markets for Brentwood Associates Exiting Zoes Kitchen, can produce numerous issues for Brentwood Associates Exiting Zoes Kitchen.
• Shifting of products from normal to much healthier, results in extra expenses and can lead to decrease business's revenue margins.
• As Brentwood Associates Exiting Zoes Kitchen has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular problems.
Exhibit F: SWOT Analysis
