With the deep analysis of the above options, it is advised that the company ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs too, as financiers are willing to invest more in companies with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by developing specific short-term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Brentwood Associates Exiting Zoes Kitchen must perform various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create most of its profits.
• Evaluate the existing target audience as well as the market sector which is not consist of in the business's circle.
• Examine the current financial information to measure the amount that needs to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to handle. Acquire most beneficial organizations with a strong commitment to health, to construct the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Brentwood Associates Exiting Zoes Kitchen worths and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste aspect, as the base for the Brentwood Associates Exiting Zoes Kitchen as a business producing healthy items has actually been constructed under midterm strategy and now the company might move towards taste factor as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new items.
