Brentwood Associates Exiting Zoes Kitchen Case Executive Summary

This report evaluates the business operations of Brentwood Associates Exiting Zoes Kitchen Business. It is presently one of the biggest food-chains around the world. Its organisation operations and products portray its vision of contributing its part to the advancement of a healthy world. It supplies a variety of products to its customers including animal food, drinks, confectionary products, snacks, dairy products, and food for infants. Using various techniques, it pleases the requirements of its various market sectors. The food industry is likewise expected to expand in the coming years as the population of the world is expected to increase by one-third. This creates many opportunities for Brentwood Associates Exiting Zoes Kitchen to further expand its business. Besides this, making use of technology is also increasing in food processing industry which even more create chances for Brentwood Associates Exiting Zoes Kitchen. Drinks contribute the greatest to the total income of the business, following which, are the dairy products. Brentwood Associates Exiting Zoes Kitchen has a competitive benefit over its consumer in the department of research and development, as it is spending one of the most in this department in the food market. Its packaging also provides it an edge over its customers. Its marketing objectives consist of becoming the largest maker of dairy items, development in the emerging markets, advance the use of innovation and growth in the organic food market. The business prepares to broaden awareness amongst its customers and increase its client base from thirty-one percent to half. Though the threat of brand-new entrants and alternatives is high, Brentwood Associates Exiting Zoes Kitchen handles to stay amongst the top and largest food chains of the world because of its tactical planning and effective use of its Research study and Advancement department.