The VRIO analysis of Big Bazaar Company is a broad range analysis supplying the company with a chance to obtain a feasible competitive advantage against its competitors in the food and drink industry, summarized in Exhibition I.
Valuable
The resources used by the Big Bazaar business are valuable for the company or not. Such as the resources like finance, human resources, management of operations and professionals in marketing. This are some of the essential important aspects of for the recognition of competitive benefit.
Rare
The valuable resources made use of by Big Bazaar are even unusual or costly. If these resources are commonly found that it would be much easier for the competitors and the brand-new competitors in the market to easily move in competition.
Imitation
The imitation procedure is expensive for the rivals of Big Bazaar Business. However, it can be done just in 2 different methods i.e. product duplication which is produced and made by Big Bazaar Business and launching of the alternative of the products with switching cost. This increases the threat of disruption to the recent structure of the industry.
Organization
This element of VRIO analysis handle the compatibility of the business to place in the market making productive usage of its valuable resources which are tough to mimic. Frequently, the advancement of management is absolutely based on the company's execution method and team. Therefore, this polishes the abilities of the firm by time based on the decisions made by firm for the development of its strategic capitals.
Exhibit I: VRIO Analysis
