The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Big Bazaar has an experience of about 140 years, enabling business to much better perform, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Beverage Industry.
• Big Bazaar has more than 2000 brands, which increase the circle of its target customers. Famous brands of Big Bazaar consist of; Maggi, Kit-Kat, Nescafe, and so on
• Big Bazaar has large amount of spending costs R&D as compare to its competitorsRivals making the company to launch introduce innovative and nutritious productsItems
• After embracing its NHW Method, the business has actually done big amount of mergers and acquisitions which increase the sales development and improve market position of Big Bazaar.
• Big Bazaar is a popular brand with high customer's loyalty and brand name recall. This brand commitment of customers increases the chances of easy market adoption of various new brands of Big Bazaar.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can give an unfavorable signal to Big Bazaar consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather various. It will take long to alter the perception of people ab out Big Bazaar as a business selling healthy and healthy items.
Opportunities
• Presenting more health associated products enables the company to record the market in which consumers are rather conscious about health.
• Developing nations like India and China has biggest markets worldwide. Expanding the market towards establishing nations can enhance the Big Bazaar service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Big Bazaar customers. Teachers can advise their students to purchase Big Bazaar items.
Threats
• Financial instability in countries, which are the possible markets for Big Bazaar, can produce a number of concerns for Big Bazaar.
• Shifting of items from normal to much healthier, leads to additional costs and can result in decrease business's revenue margins.
• As Big Bazaar has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
