With the deep analysis of the above options, it is recommended that the company should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share rates too, as investors are willing to invest more in companies with considerable R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be carried out efficiently by establishing specific short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Big Bazaar should perform different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce the majority of its revenue.
• Evaluate the present target audience as well as the marketplace section which is not include in the business's circle.
• Examine the existing financial data to measure the amount that should be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to deal with. Acquire most beneficial organizations with a strong dedication to health, to build the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Big Bazaar values and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste element, as the base for the Big Bazaar as a company producing healthy items has actually been constructed under midterm strategy and now the business might move towards taste aspect too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
