The analysis used to measure the position of company in the market is done by utilizing PESTLE analysis, given up Exhibit A. Big Bazaar works under the rules and guidelines directed by federal government and food authority. The company is more focused on its product or services to ensure about the item quality and safety. This analysis will help in comprehending environment of external market in the worldwide food and beverage markets. (Parera, 2017).
Political.
The political influence on the company is significantly affected by the public law and policies. The business has to meet its requirements offered by government otherwise it has to pay fine. Big Bazaar is considerably supported by Federal government to satisfy all the criteria of requirements like acts of health and wellness. In efforts to produce excellent food, Big Bazaar is changing the standards of food and beverage production. This might trigger the infraction of governmental rules and regulations.
Economic.
Initiation of the business where the capital income of each specific matters for the increased net sale as this differs country-to-country. The economy of the Big Bazaar Company in U.S. is growing year by year with variable products launch especially focusing on the dietary food for babies.
Social.
The social environment continues altering with regard to time like the mindset of the consumer in addition to their way of lives. Any product or service of any business can not succeed up until the company is not concerned about the living system of the customer. Big Bazaar is taking steps to meet its goals as the world remains in search of healthy and yummy food.
Technological.
In the advancement of service, strategic procedures are rather obligatory. Big Bazaar is among the top famous multinational firm and by time it purchases different departments to take its items to brand-new level. Big Bazaar is investing more on its R&D to make its products healthier and nutritious offering customers with health advantages.
Legal.
There is no such effect of legal elements of Big Bazaar as it is more worried over its laws and regulations.
Environmental.
Big Bazaar, in terms of environmental impact is dedicated to operate in environmentally friendly environment with preservation of the natural resources and energy. As due to the production of larger number of items there may be a hazard if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
