Big Bazaar Case Executive Summary

This report evaluates the business operations of Big Bazaar Business. It is currently one of the biggest food-chains worldwide. Its company operations and items illustrate its vision of contributing its part to the development of a healthy world. It supplies a variety of products to its consumers including family pet food, beverages, confectionary products, snacks, dairy items, and food for infants. Using various strategies, it pleases the needs of its different market sectors. The food industry is also anticipated to expand in the coming years as the population of the world is anticipated to increase by one-third. This creates numerous chances for Big Bazaar to additional expand its company. Other than this, using technology is likewise increasing in food processing market which even more create opportunities for Big Bazaar. Beverages contribute the highest to the total profits of the business, following which, are the dairy items. Big Bazaar has a competitive advantage over its consumer in the department of research study and development, as it is spending one of the most in this department in the food industry. Its packaging also gives it an edge over its consumers. Its marketing goals consist of becoming the largest manufacturer of dairy items, advancement in the emerging markets, advance making use of technology and growth in the organic food market. The business plans to broaden awareness amongst its customers and increase its client base from thirty-one percent to fifty percent. The hazard of brand-new entrants and replacements is high, Big Bazaar manages to remain among the leading and largest food chains of the world due to the fact that of its tactical preparation and effective usage of its Research and Development department.