The VRIO analysis of Benetton Group Company is a broad range analysis supplying the organization with a possibility to obtain a viable competitive benefit against its competitors in the food and drink industry, summed up in Exhibition I.
Valuable
The resources used by the Benetton Group business are important for the business or not. Such as the resources like financing, personnels, management of operations and experts in marketing. This are some of the key important factors of for the recognition of competitive benefit.
Rare
The valuable resources used by Benetton Group are even rare or pricey. If these resources are frequently discovered that it would be easier for the rivals and the new rivals in the industry to effortlessly relocate competition.
Imitation
The imitation procedure is expensive for the competitors of Benetton Group Company. It can be done only in two different strategies i.e. item duplication which is produced and made by Benetton Group Company and introducing of the substitute of the items with switching cost. This increases the risk of disturbance to the recent structure of the industry.
Organization
This component of VRIO analysis handle the compatibility of the company to place in the market making productive use of its important resources which are difficult to mimic. Frequently, the advancement of management is absolutely based on the company's execution method and team. Thus, this polishes the skills of the company by time based upon the decisions made by firm for the development of its strategic capitals.
Exhibit I: VRIO Analysis
