The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Benetton Group has an experience of about 140 years, making it possible for company to much better perform, in various scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Benetton Group has more than 2000 brands, which increase the circle of its target customers. Famous brands of Benetton Group include; Maggi, Kit-Kat, Nescafe, and so on
• Benetton Group has large big quantity spending on R&D as compare to its competitors, making the company business launch release innovative and nutritious productsItems
• After embracing its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales development and improve market position of Benetton Group.
• Benetton Group is a widely known brand name with high customer's loyalty and brand recall. This brand loyalty of consumers increases the opportunities of easy market adoption of different new brand names of Benetton Group.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can provide an unfavorable signal to Benetton Group consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite different. It will take long to change the understanding of individuals ab out Benetton Group as a company selling healthy and nutritious items.
Opportunities
• Introducing more health associated items allows the business to catch the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Expanding the market towards developing countries can increase the Benetton Group service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Benetton Group customers. For instance, teachers can advise their trainees to buy Benetton Group products.
Threats
• Economic instability in nations, which are the possible markets for Benetton Group, can produce a number of problems for Benetton Group.
• Shifting of products from regular to much healthier, causes additional costs and can cause decrease business's profit margins.
• As Benetton Group has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific issues.
Exhibit F: SWOT Analysis
