The analysis utilized to measure the position of company in the market is done by utilizing PESTLE analysis, given up Display A. Benetton Group works under the guidelines and guidelines directed by government and food authority. The business is more concentrated on its products and services to ensure about the product quality and security. This analysis will help in understanding environment of external market in the worldwide food and beverage markets. (Parera, 2017).
Political.
The political effect on the company is significantly affected by the government laws and regulations. In efforts to manufacture excellent food, Benetton Group is altering the requirements of food and drink production.
Economic.
Initiation of the business where the capital income of each individual matters for the increased net sale as this differs country-to-country. The economy of the Benetton Group Company in U.S. is growing year by year with variable products launch especially concentrating on the nutritional food for babies.
Social.
The social environment continues changing with respect to time like the mindset of the consumer in addition to their lifestyles. Any service or product of any business can not succeed until the company is not worried about the living system of the consumer. Benetton Group is taking procedures to satisfy its goals as the world is in search of healthy and yummy food.
Technological.
In the development of service, strategic measures are somewhat obligatory. Benetton Group is among the top well-known multinational company and by time it invests in various departments to take its products to new level. Benetton Group is investing more on its R&D to make its products much healthier and nutritious offering customers with health benefits.
Legal.
There is no such effect of legal elements of Benetton Group as it is more concerned over its laws and regulations.
Environmental.
Benetton Group, in terms of ecological effect is devoted to operate in eco-friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of bigger variety of items there may be a risk if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
