Benetton Group Case Executive Summary

This report examines the business operations of Benetton Group Business. It is presently among the greatest food-chains all over the world. Its business operations and items illustrate its vision of contributing its part to the development of a healthy world. It offers a variety of items to its consumers including pet food, beverages, confectionary items, treats, dairy items, and food for babies. Utilizing different methods, it pleases the requirements of its various market segments. The food industry is likewise expected to expand in the coming years as the population of the world is anticipated to increase by one-third. This produces many chances for Benetton Group to further expand its service. Besides this, the use of technology is also increasing in food processing market which further develop chances for Benetton Group. Beverages contribute the highest to the overall revenue of the company, following which, are the dairy products. Benetton Group has a competitive benefit over its customer in the department of research and development, as it is spending one of the most in this department in the food market. Its product packaging also gives it an edge over its customers. Its marketing objectives include ending up being the largest manufacturer of dairy products, development in the emerging markets, advance the use of technology and development in the natural food market. The company prepares to broaden awareness among its clients and increase its consumer base from thirty-one percent to half. The threat of brand-new entrants and alternatives is high, Benetton Group handles to remain amongst the top and largest food chains of the world because of its strategic preparation and efficient usage of its Research study and Development department.