The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Benecol Spread And Media Planning has an experience of about 140 years, enabling business to much better perform, in various circumstances.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Market.
• Benecol Spread And Media Planning has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Benecol Spread And Media Planning include; Maggi, Kit-Kat, Nescafe, etc.
• Benecol Spread And Media Planning has large amount of spending on R&D as compare to its competitorsRivals making the company business launch more innovative ingenious nutritious productsItems
• After embracing its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Benecol Spread And Media Planning.
• Benecol Spread And Media Planning is a popular brand name with high customer's loyalty and brand recall. This brand name loyalty of consumers increases the chances of easy market adoption of various new brand names of Benecol Spread And Media Planning.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give a negative signal to Benecol Spread And Media Planning clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are rather various. It will take long to change the understanding of people ab out Benecol Spread And Media Planning as a company offering healthy and nutritious products.
Opportunities
• Introducing more health related items makes it possible for the company to capture the marketplace in which customers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Broadening the market towards developing countries can improve the Benecol Spread And Media Planning business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Benecol Spread And Media Planning consumers. Instructors can advise their students to purchase Benecol Spread And Media Planning items.
Threats
• Economic instability in countries, which are the prospective markets for Benecol Spread And Media Planning, can produce numerous concerns for Benecol Spread And Media Planning.
• Shifting of items from normal to much healthier, results in extra expenses and can result in decrease company's revenue margins.
• As Benecol Spread And Media Planning has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
