With the deep analysis of the above alternatives, it is recommended that the company ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and innovative items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates too, as investors want to invest more in companies with considerable R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by developing certain short term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Benecol Spread And Media Planning need to carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate most of its revenue.
• Analyze the existing target audience along with the market section which is not consist of in the company's circle.
• Analyze the present financial information to measure the quantity that needs to be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Get most beneficial organizations with a strong dedication to health, to construct the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Benecol Spread And Media Planning values and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste element, as the base for the Benecol Spread And Media Planning as a company producing healthy items has been constructed under midterm plan and now the company could move towards taste aspect also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
