The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Bayer Ag A has an experience of about 140 years, enabling company to much better perform, in numerous circumstances.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Bayer Ag A has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Bayer Ag A consist of; Maggi, Kit-Kat, Nescafe, and so on
• Bayer Ag A has large big quantity spending costs R&D as compare to its competitorsRivals making the company business launch more innovative ingenious nutritious healthyItems
• After embracing its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Bayer Ag A.
• Bayer Ag A is a well-known brand with high consumer's commitment and brand name recall. This brand commitment of consumers increases the chances of easy market adoption of different new brands of Bayer Ag A.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can give an unfavorable signal to Bayer Ag A clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Method are quite different. It will take long to alter the perception of people ab out Bayer Ag A as a business offering healthy and healthy products.
Opportunities
• Introducing more health associated products makes it possible for the business to catch the market in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets in the world. Expanding the market towards establishing nations can boost the Bayer Ag A company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Bayer Ag A consumers. For example, instructors can suggest their trainees to purchase Bayer Ag A items.
Threats
• Financial instability in countries, which are the prospective markets for Bayer Ag A, can produce numerous concerns for Bayer Ag A.
• Shifting of products from regular to much healthier, leads to extra costs and can result in decline company's earnings margins.
• As Bayer Ag A has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
