The analysis utilized to determine the position of business in the market is done by using PESTLE analysis, offered in Exhibit A. Bayer Ag A works under the rules and policies directed by federal government and food authority. The company is more focused on its products and services to make sure about the product quality and safety.
Political.
The political effect on the company is greatly influenced by the federal government laws and regulations. In efforts to produce great food, Bayer Ag A is altering the requirements of food and beverage production.
Economic.
Initiation of business where the capital earnings of each individual matters for the increased net sale as this varies country-to-country. The economy of the Bayer Ag A Company in U.S. is growing year by year with variable products launch especially concentrating on the nutritional food for babies.
Social.
The social environment keeps changing with respect to time like the attitude of the customer in addition to their lifestyles. Any product or service of any business can not be successful up until the business is not worried about the living system of the consumer. Bayer Ag A is taking procedures to meet its objectives as the world remains in search of healthy and delicious food.
Technological.
In the development of organisation, tactical measures are somewhat mandatory. Bayer Ag A is among the leading popular international firm and by time it buys different departments to take its products to new level. Bayer Ag A is investing more on its R&D to make its items much healthier and healthy providing customers with health benefits.
Legal.
There is no such effect of legal factors of Bayer Ag A as it is more worried over its laws and policies.
Environmental.
Bayer Ag A, in terms of ecological effect is committed to operate in environment-friendly environment with preservation of the natural deposits and energy. As due to the manufacturing of bigger number of products there may be a danger if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
