Bayer Ag A Case Executive Summary

This report examines the business operations of Bayer Ag A Business. It is presently one of the biggest food-chains worldwide. Its business operations and items portray its vision of contributing its part to the advancement of a healthy world. It offers a variety of products to its customers consisting of pet food, beverages, confectionary products, snacks, dairy products, and food for babies. Using different methods, it pleases the requirements of its various market segments. The food market is likewise expected to expand in the coming years as the population of the world is expected to increase by one-third. This produces numerous opportunities for Bayer Ag A to further expand its company. Besides this, the use of technology is likewise increasing in food processing industry which further produce opportunities for Bayer Ag A. Beverages contribute the greatest to the overall profits of the company, following which, are the dairy items. Bayer Ag A has a competitive benefit over its consumer in the department of research study and development, as it is spending the most in this department in the food market. Its packaging likewise gives it an edge over its clients. Its marketing goals consist of becoming the biggest maker of dairy items, advancement in the emerging markets, advance the use of innovation and development in the natural food market. The business plans to expand awareness amongst its clients and increase its client base from thirty-one percent to fifty percent. Though the hazard of new entrants and substitutes is high, Bayer Ag A manages to stay among the leading and biggest food cycle of the world due to the fact that of its tactical preparation and efficient use of its Research study and Advancement department.