The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Baltic Beverages Holding Competing In A Globalizing World A has an experience of about 140 years, enabling business to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Industry.
• Baltic Beverages Holding Competing In A Globalizing World A has more than 2000 brand names, which increase the circle of its target consumers. These brand names consist of child foods, family pet food, confectionary products, drinks and so on. Famous brands of Baltic Beverages Holding Competing In A Globalizing World A include; Maggi, Kit-Kat, Nescafe, and so on
• Baltic Beverages Holding Competing In A Globalizing World A has large amount of spending on R&D as compare to its rivals, making the company to introduce more innovative and healthy items. This development supplies the business a high competitive position in long term.
• After adopting its NHW Strategy, the business has actually done big amount of mergers and acquisitions which increase the sales development and enhance market position of Baltic Beverages Holding Competing In A Globalizing World A.
• Baltic Beverages Holding Competing In A Globalizing World A is a popular brand name with high consumer's commitment and brand recall. This brand name commitment of customers increases the possibilities of simple market adoption of various new brand names of Baltic Beverages Holding Competing In A Globalizing World A.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can give a negative signal to Baltic Beverages Holding Competing In A Globalizing World A clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are rather various. It will take long to alter the perception of individuals ab out Baltic Beverages Holding Competing In A Globalizing World A as a business selling healthy and nutritious items.
Opportunities
• Presenting more health associated items enables the business to capture the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets on the planet. Thus expanding the marketplace towards establishing nations can increase the Baltic Beverages Holding Competing In A Globalizing World A service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Baltic Beverages Holding Competing In A Globalizing World A consumers. Teachers can suggest their students to buy Baltic Beverages Holding Competing In A Globalizing World A products.
Threats
• Economic instability in nations, which are the potential markets for Baltic Beverages Holding Competing In A Globalizing World A, can create numerous problems for Baltic Beverages Holding Competing In A Globalizing World A.
• Shifting of products from typical to much healthier, causes additional expenses and can result in decrease company's earnings margins.
• As Baltic Beverages Holding Competing In A Globalizing World A has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
