With the deep analysis of the above alternatives, it is suggested that the company ought to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just introduce brand-new and innovative products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share costs too, as financiers are willing to invest more in companies with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out successfully by establishing specific short term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Arogya Parivar Novartis Bop Strategy For Healthcare In Rural India must perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate most of its profits.
• Examine the existing target audience as well as the marketplace segment which is not include in the company's circle.
• Analyze the present financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the company to understand that how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has potential experience to deal with. Get most beneficial companies with a strong commitment to health, to build the client's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Arogya Parivar Novartis Bop Strategy For Healthcare In Rural India worths and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste aspect, as the base for the Arogya Parivar Novartis Bop Strategy For Healthcare In Rural India as a company producing healthy items has been developed under midterm plan and now the company might move towards taste aspect also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
