The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Amity Research Centers has an experience of about 140 years, making it possible for business to better perform, in various scenarios.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Market.
• Amity Research Centers has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of baby foods, pet food, confectionary items, beverages and so on. Famous brand names of Amity Research Centers consist of; Maggi, Kit-Kat, Nescafe, etc.
• Amity Research Centers has big quantity of spending on R&D as compare to its competitors, making the company to launch more innovative and healthy products. This innovation provides the business a high competitive position in long term.
• After embracing its NHW Technique, the company has done big amount of mergers and acquisitions which increase the sales growth and improve market position of Amity Research Centers.
• Amity Research Centers is a well-known brand name with high consumer's loyalty and brand recall. This brand name loyalty of consumers increases the opportunities of easy market adoption of different brand-new brand names of Amity Research Centers.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give a negative signal to Amity Research Centers clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are quite various. It will take long to change the perception of people ab out Amity Research Centers as a company selling healthy and healthy items.
Opportunities
• Introducing more health associated products enables the business to record the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets worldwide. Broadening the market towards developing countries can boost the Amity Research Centers organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Amity Research Centers consumers. Instructors can advise their students to acquire Amity Research Centers items.
Threats
• Financial instability in nations, which are the possible markets for Amity Research Centers, can produce several concerns for Amity Research Centers.
• Shifting of products from regular to healthier, causes additional expenses and can cause decrease company's profit margins.
• As Amity Research Centers has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular issues.
Exhibit F: SWOT Analysis
