With the deep analysis of the above options, it is recommended that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just introduce brand-new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices also, as financiers are willing to invest more in companies with substantial R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Technique can be implemented successfully by developing certain short term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Amity Research Centers must perform numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate the majority of its revenue.
• Evaluate the existing target market in addition to the market sector which is not include in the company's circle.
• Evaluate the existing financial data to determine the amount that should be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Get most favorable organizations with a strong commitment to health, to construct the client's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Amity Research Centers worths and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste factor, as the base for the Amity Research Centers as a company producing healthy items has actually been constructed under midterm plan and now the business might move towards taste element also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.
