With the deep analysis of the above alternatives, it is recommended that the business must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and ingenious products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share rates too, as investors are willing to invest more in business with considerable R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by establishing certain short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Abraham Lincoln And The Civil War need to carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create the majority of its income.
• Examine the current target market as well as the marketplace segment which is not include in the business's circle.
• Evaluate the current financial data to measure the amount that must be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the business to understand that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to build the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Abraham Lincoln And The Civil War worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the Abraham Lincoln And The Civil War as a company producing healthy products has been built under midterm plan and now the business might move towards taste aspect as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
