With the deep analysis of the above options, it is recommended that the business must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only present new and innovative products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share rates also, as financiers are willing to invest more in business with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be carried out efficiently by establishing certain short term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Wipro Technologies A must carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its income.
• Evaluate the present target audience along with the market segment which is not include in the business's circle.
• Analyze the current financial information to determine the amount that should be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to deal with. Acquire most beneficial companies with a strong dedication to health, to build the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Wipro Technologies A worths and vision and to prevent prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste element, as the base for the Wipro Technologies A as a business producing healthy products has been constructed under midterm strategy and now the company might move towards taste aspect as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.
