The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Windward Investment Management has an experience of about 140 years, enabling company to better perform, in various situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Beverage Industry.
• Windward Investment Management has more than 2000 brand names, which increase the circle of its target customers. These brands include baby foods, animal food, confectionary items, drinks etc. Famous brand names of Windward Investment Management consist of; Maggi, Kit-Kat, Nescafe, and so on
• Windward Investment Management has big amount of costs on R&D as compare to its rivals, making the company to introduce more innovative and healthy products. This development offers the company a high competitive position in long term.
• After adopting its NHW Method, the company has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Windward Investment Management.
• Windward Investment Management is a popular brand name with high customer's loyalty and brand recall. This brand name commitment of customers increases the opportunities of simple market adoption of different new brands of Windward Investment Management.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give a negative signal to Windward Investment Management consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are quite different. It will take long to alter the understanding of people ab out Windward Investment Management as a company selling healthy and healthy items.
Opportunities
• Introducing more health associated items allows the company to capture the market in which customers are rather mindful about health.
• Developing nations like India and China has biggest markets worldwide. Hence expanding the market towards developing nations can increase the Windward Investment Management organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Windward Investment Management consumers. For example, teachers can recommend their students to buy Windward Investment Management items.
Threats
• Financial instability in countries, which are the possible markets for Windward Investment Management, can develop numerous problems for Windward Investment Management.
• Shifting of products from normal to healthier, results in extra costs and can cause decline business's profit margins.
• As Windward Investment Management has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
