With the deep analysis of the above alternatives, it is suggested that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce new and innovative items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share rates as well, as financiers are willing to invest more in companies with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be executed effectively by establishing specific short term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Windward Investment Management must carry out numerous activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its earnings.
• Evaluate the current target audience as well as the marketplace sector which is not include in the company's circle.
• Analyze the current financial data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to understand that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has prospective experience to deal with. Obtain most favorable organizations with a strong dedication to health, to build the customer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Windward Investment Management values and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste factor, as the base for the Windward Investment Management as a business producing healthy items has been built under midterm strategy and now the company might move towards taste element too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
