With the deep analysis of the above alternatives, it is advised that the business should pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and innovative products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share rates too, as investors want to invest more in business with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed efficiently by developing particular short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Wildchina Taking The Road Less Traveled should carry out various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which produce the majority of its revenue.
• Examine the existing target market in addition to the market sector which is not include in the company's circle.
• Evaluate the present financial data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to deal with. Acquire most favorable organizations with a strong dedication to health, to develop the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Wildchina Taking The Road Less Traveled worths and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Wildchina Taking The Road Less Traveled as a business producing healthy items has actually been constructed under midterm plan and now the business could move towards taste aspect also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.
