With the deep analysis of the above alternatives, it is recommended that the company ought to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just present new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share costs also, as investors want to invest more in business with considerable R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by developing particular short-term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Who Is This Guy ought to carry out various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate most of its income.
• Examine the current target market in addition to the marketplace section which is not consist of in the company's circle.
• Examine the present financial information to determine the quantity that ought to be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to deal with. Acquire most favorable organizations with a strong commitment to health, to construct the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Who Is This Guy worths and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste aspect, as the base for the Who Is This Guy as a company producing healthy items has been developed under midterm strategy and now the business could move towards taste element also to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
