With the deep analysis of the above options, it is advised that the company needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and ingenious products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share rates too, as investors want to invest more in companies with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by developing particular short term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Webtracker ought to carry out numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which produce most of its income.
• Analyze the existing target market along with the marketplace section which is not consist of in the company's circle.
• Analyze the current financial data to measure the quantity that should be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Get most favorable companies with a strong dedication to health, to build the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Webtracker values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste element, as the base for the Webtracker as a business producing healthy products has been built under midterm plan and now the business could move towards taste aspect too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.
