With the deep analysis of the above alternatives, it is recommended that the business ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and ingenious products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices as well, as investors want to invest more in companies with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Technique can be carried out successfully by establishing certain short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Water Markets From An Economic Point Of View should carry out numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce the majority of its revenue.
• Evaluate the current target market along with the marketplace sector which is not consist of in the company's circle.
• Examine the present financial information to determine the amount that should be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to deal with. Acquire most favorable organizations with a strong commitment to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Water Markets From An Economic Point Of View values and vision and to prevent prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste factor, as the base for the Water Markets From An Economic Point Of View as a business producing healthy items has actually been developed under midterm strategy and now the company might move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
