With the deep analysis of the above options, it is advised that the business should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present new and ingenious products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates as well, as investors are willing to invest more in business with substantial R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Method can be carried out successfully by developing particular short-term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Waltham Motors Division ought to perform various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its earnings.
• Examine the existing target audience as well as the marketplace segment which is not include in the company's circle.
• Evaluate the current financial data to measure the amount that must be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has possible experience to deal with. Obtain most beneficial companies with a strong dedication to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Waltham Motors Division values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Waltham Motors Division as a company producing healthy products has actually been developed under midterm strategy and now the business could move towards taste factor also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
