With the deep analysis of the above alternatives, it is suggested that the business needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share prices also, as financiers want to invest more in companies with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be executed effectively by establishing certain short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Walt Disney Companys Yen Financing need to carry out numerous activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate most of its earnings.
• Evaluate the current target market in addition to the marketplace sector which is not consist of in the business's circle.
• Evaluate the current financial data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to deal with. Acquire most favorable organizations with a strong commitment to health, to develop the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Walt Disney Companys Yen Financing values and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Walt Disney Companys Yen Financing as a business producing healthy products has been constructed under midterm plan and now the business could move towards taste aspect as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
