The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Viva Macau A has an experience of about 140 years, allowing company to better carry out, in numerous situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Viva Macau A has more than 2000 brands, which increase the circle of its target customers. These brands include baby foods, animal food, confectionary products, beverages etc. Famous brand names of Viva Macau A consist of; Maggi, Kit-Kat, Nescafe, and so on
• Viva Macau A has large quantity of costs on R&D as compare to its competitors, making the company to introduce more innovative and nutritious items. This innovation provides the business a high competitive position in long run.
• After adopting its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Viva Macau A.
• Viva Macau A is a popular brand with high consumer's commitment and brand name recall. This brand loyalty of customers increases the opportunities of simple market adoption of different new brands of Viva Macau A.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can give a negative signal to Viva Macau A customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are rather various. It will take long to alter the perception of individuals ab out Viva Macau A as a business selling healthy and healthy products.
Opportunities
• Introducing more health associated products makes it possible for the company to record the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has largest markets in the world. Hence expanding the market towards establishing nations can increase the Viva Macau A service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Viva Macau A consumers. Instructors can suggest their students to acquire Viva Macau A products.
Threats
• Economic instability in countries, which are the prospective markets for Viva Macau A, can create numerous issues for Viva Macau A.
• Shifting of products from typical to much healthier, results in additional expenses and can lead to decline business's earnings margins.
• As Viva Macau A has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face specific problems.
Exhibit F: SWOT Analysis
