With the deep analysis of the above alternatives, it is recommended that the business needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only introduce new and ingenious products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share costs too, as financiers are willing to invest more in business with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by developing particular short term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Viva Macau A need to carry out different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate most of its earnings.
• Analyze the present target market along with the marketplace sector which is not consist of in the business's circle.
• Examine the current financial information to determine the amount that must be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the business to know that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to handle. Obtain most beneficial organizations with a strong dedication to health, to build the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Viva Macau A values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste element, as the base for the Viva Macau A as a company producing healthy products has actually been developed under midterm strategy and now the company could move towards taste factor as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
