The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Vina San Pedro has an experience of about 140 years, making it possible for company to better perform, in various circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Vina San Pedro has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of child foods, family pet food, confectionary items, drinks etc. Famous brands of Vina San Pedro consist of; Maggi, Kit-Kat, Nescafe, etc.
• Vina San Pedro has large quantity of spending on R&D as compare to its rivals, making the company to introduce more innovative and healthy products. This development provides the company a high competitive position in long run.
• After adopting its NHW Strategy, the company has actually done large quantity of mergers and acquisitions which increase the sales development and improve market position of Vina San Pedro.
• Vina San Pedro is a popular brand name with high consumer's commitment and brand name recall. This brand loyalty of customers increases the chances of simple market adoption of numerous brand-new brands of Vina San Pedro.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can offer an unfavorable signal to Vina San Pedro clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Technique are rather various. It will take long to alter the understanding of people ab out Vina San Pedro as a business offering healthy and healthy items.
Opportunities
• Presenting more health related products makes it possible for the company to capture the market in which customers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. Broadening the market towards developing nations can increase the Vina San Pedro business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Vina San Pedro customers. Teachers can advise their trainees to acquire Vina San Pedro products.
Threats
• Economic instability in countries, which are the possible markets for Vina San Pedro, can produce numerous issues for Vina San Pedro.
• Shifting of products from normal to healthier, causes additional costs and can result in decrease business's profit margins.
• As Vina San Pedro has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
