With the deep analysis of the above options, it is recommended that the business needs to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only introduce brand-new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices also, as investors are willing to invest more in business with substantial R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be executed effectively by developing certain short term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Usx Corp must carry out various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which produce most of its earnings.
• Examine the current target market in addition to the marketplace segment which is not include in the company's circle.
• Examine the present financial data to determine the amount that must be invested in the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the business to know that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has prospective experience to handle. Acquire most favorable companies with a strong dedication to health, to construct the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Usx Corp values and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste element, as the base for the Usx Corp as a business producing healthy items has been constructed under midterm plan and now the company could move towards taste factor also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
