With the deep analysis of the above alternatives, it is suggested that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present new and ingenious products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share rates too, as financiers are willing to invest more in business with substantial R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Method can be executed successfully by establishing specific short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Us Export Import Bank And The Three Gorges Dam B must carry out various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its income.
• Examine the existing target audience along with the market section which is not consist of in the company's circle.
• Evaluate the current financial data to measure the amount that needs to be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has potential experience to deal with. Get most favorable companies with a strong dedication to health, to build the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Us Export Import Bank And The Three Gorges Dam B values and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste factor, as the base for the Us Export Import Bank And The Three Gorges Dam B as a company producing healthy products has actually been developed under midterm plan and now the company might move towards taste element too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
