With the deep analysis of the above alternatives, it is suggested that the business should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and innovative items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices also, as investors are willing to invest more in companies with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by developing specific short-term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Uniqlo A Supply Chain Going Global need to carry out different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce the majority of its profits.
• Examine the existing target audience in addition to the market sector which is not consist of in the company's circle.
• Examine the present financial data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Acquire most beneficial organizations with a strong commitment to health, to construct the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Uniqlo A Supply Chain Going Global values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste element, as the base for the Uniqlo A Supply Chain Going Global as a business producing healthy products has been built under midterm strategy and now the business could move towards taste factor too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
