With the deep analysis of the above options, it is advised that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only introduce new and ingenious products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share costs also, as financiers want to invest more in business with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Method can be implemented successfully by developing specific short-term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Unilevers New Global Strategy Competing Through Sustainability must carry out different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its income.
• Analyze the present target audience along with the market sector which is not include in the business's circle.
• Examine the existing financial data to determine the quantity that ought to be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has possible experience to deal with. Get most beneficial organizations with a strong dedication to health, to construct the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Unilevers New Global Strategy Competing Through Sustainability worths and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Unilevers New Global Strategy Competing Through Sustainability as a business producing healthy products has been built under midterm strategy and now the business might move towards taste factor too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
