It provides a variety of items to its customers consisting of pet food, drinks, confectionary products, snacks, dairy items, and food for infants. Its marketing goals consist of becoming the biggest maker of dairy products, development in the emerging markets, advance the usage of technology and growth in the natural food market. The danger of new entrants and alternatives is high, Unilevers New Global Strategy Competing Through Sustainability manages to remain amongst the leading and biggest food chains of the world because of its strategic preparation and efficient usage of its Research and Development department.
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