With the deep analysis of the above alternatives, it is advised that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just present brand-new and ingenious products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share costs as well, as investors are willing to invest more in companies with considerable R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be executed effectively by developing certain short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Ultra The Quest For Leadership C Portuguese Version ought to carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate the majority of its profits.
• Analyze the existing target market in addition to the marketplace segment which is not include in the company's circle.
• Analyze the current financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the business to understand that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to deal with. Acquire most beneficial organizations with a strong commitment to health, to build the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Ultra The Quest For Leadership C Portuguese Version values and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Ultra The Quest For Leadership C Portuguese Version as a business producing healthy items has been built under midterm strategy and now the business might move towards taste element too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
