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Ultra The Quest For Leadership B Case Executive Summary

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It offers a range of items to its consumers consisting of animal food, drinks, confectionary items, treats, dairy products, and food for infants. Its marketing objectives include ending up being the largest maker of dairy products, development in the emerging markets, advance the usage of technology and growth in the organic food market. The hazard of new entrants and substitutes is high, Ultra The Quest For Leadership B manages to remain amongst the leading and biggest food chains of the world because of its strategic planning and efficient usage of its Research and Advancement department.