With the deep analysis of the above options, it is suggested that the business should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and innovative items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs as well, as investors want to invest more in companies with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed efficiently by establishing specific short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Ultra The Quest For Leadership A should perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its revenue.
• Analyze the current target market as well as the market segment which is not include in the business's circle.
• Evaluate the current financial information to measure the quantity that ought to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the company to know that how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has possible experience to deal with. Get most favorable companies with a strong dedication to health, to develop the consumer's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Ultra The Quest For Leadership A values and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Ultra The Quest For Leadership A as a business producing healthy products has been constructed under midterm plan and now the business could move towards taste element as well to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.
