With the deep analysis of the above options, it is recommended that the company must pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present new and ingenious items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs also, as financiers want to invest more in companies with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by developing certain short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Turner Construction Company Project Management Control Systems must perform different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate most of its profits.
• Analyze the existing target audience as well as the marketplace segment which is not consist of in the business's circle.
• Analyze the current financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the business to know that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to deal with. Obtain most favorable companies with a strong commitment to health, to build the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Turner Construction Company Project Management Control Systems values and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste factor, as the base for the Turner Construction Company Project Management Control Systems as a company producing healthy products has actually been built under midterm strategy and now the business could move towards taste factor too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
