With the deep analysis of the above alternatives, it is advised that the company must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present brand-new and innovative products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices as well, as financiers are willing to invest more in companies with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be executed successfully by developing specific short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Trying To Create A Stir Opening A Coffee Shop In Korea need to carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate most of its income.
• Evaluate the existing target market in addition to the marketplace sector which is not include in the company's circle.
• Examine the current financial data to determine the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Get most beneficial companies with a strong commitment to health, to build the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Trying To Create A Stir Opening A Coffee Shop In Korea worths and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste aspect, as the base for the Trying To Create A Stir Opening A Coffee Shop In Korea as a company producing healthy products has actually been constructed under midterm strategy and now the company could move towards taste aspect also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
